Creating effective call to actions (CTAs) on your website requires understanding your audience’s needs and desires, and creatively channelling these insights to influence their behaviour. Here are some examples to guide you:
Understand your Prospect: Recognise the current state of your audience and what they desire to become. Is it the need for more knowledge, better health, or financial independence? Your CTA should help your audience see how clicking it will move them from their current state to their desired state.
Highlight the Benefits: Make your audience understand what’s in it for them. Your CTA should not just focus on what you offer; it should highlight the beneficial outcome for the user. For instance, instead of ‘Buy Now,’ use ‘Start living a healthier life now.’
Create Urgency: Encourage immediate action by creating a sense of urgency. This can be achieved through limited-time offers or limited supply of your product or service.
Use Clear Language: Your language should leave no room for confusion. The text should clearly convey what happens when the user clicks the button. For example, ‘Subscribe now to get your free ebook’ is better than just ‘Subscribe’.
Make it Enticing: The CTA needs to be visually appealing and stand out from the rest of your website to catch your readers’ eye. It should be big enough to be easily seen but not so big that it appears disruptive.
Make it Action-oriented: Use active verbs such as ‘Get,’ ‘Start,’ ‘Join,’ or ‘Buy’ to incite action from the reader. It boosts the chances of your audience taking the desired action.
Test and Optimize: Lastly, always test different versions of your CTA to find what works best. Experiment with different colours, messages, and placement. Use the data to optimize your CTAs for better conversions.
Remember, the ultimate goal of your CTA is to guide your audience towards making a decision and taking the desired action. It’s more than just a button; it’s a critical opportunity to convince your audience of the value you offer and make them part of your community or customer base.